Frame of the Week: Lacoste
Our frame of the week are these Lacoste men’s sunglasses. These sunglasses are excellent for outdoor activities with extendable temples that magnetically clip at the back of your head to avoid them falling off! Make sure to drop by and check out all of our other new Lacoste arrivals as well!
It was 1927 when René Lacoste made a batch of shirts with a mesh material which completely absorbed perspiration. Lacoste’s shirt allowed freedom of movement while remaining gracefully elegant. The shirt had redefined men’s sportswear, replacing the popular long-sleeved, starched, woven shirts. Because it had a collar, it looked equally as graceful and refined on the tennis court as it did under tennis blazers and sweaters.
In 1933, Andre Gillier, the owner of one of the biggest and oldest hosiery factories in Troyes, France, entered the scene and the two men joined forces and set up a company to manufacture the crocodile logo-embroidered pique knit shirt.
Lacoste continued to work on his inventions and designs until shortly before he died in 1996 at the age of 92. Today, the legacy of this great man is a huge collection of sports and active wear for men, women, and children, as well as fragrance, eyewear, footwear, watches, and technical products for tennis and golf which all display the famous crocodile. Lacoste is a universal brand and appeals to a very wide range of fans. To own a piece of Lacoste is to truly own a piece of a legend!
To learn more about Lacoste go to: http://www.devanlay.fr/public/hr/History.aspx