Frame of the Week: Lacoste
This week’s frame of the week is this stylish, black unisex Lacoste frame with white accents on the temples. Come by to try on these frames and check out the rest of our Lacoste collection!
It was 1927 when René Lacoste made a batch of shirts with a mesh material which completely absorbed perspiration. Lacoste’s shirt allowed freedom of movement while remaining gracefully elegant. The shirt had redefined men’s sportswear, replacing the popular long-sleeved, starched, woven shirts. Because it had a collar, it looked equally as graceful and refined on the tennis court as it did under tennis blazers and sweaters.
Lacoste continued to work on his inventions and designs until shortly before he died in 1996 at the age of 92. Today, the legacy of this great man is a huge collection of sports and active wear for men, women, and children, as well as fragrance, eyewear, footwear, watches, and technical products for tennis and golf which all display the famous crocodile. Lacoste is a universal brand and appeals to a very wide range of fans. To own a piece of Lacoste is to truly own a piece of a legend!
To learn more about Lacoste go to:http://www.devanlay.fr/public/hr/History.aspx