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Optometrists Serving Stouffville. Call us (905) 591-3937

What’s New

Use it or Lose it!

November 20th, 2017 | Eyeglasses

Do your insurance benefits expire at the end of the calendar year? If so, there’s just under two months left in 2017, so come in today to take advantage of your eye care benefits before you lose them and before you get busy with the holiday season. Call, e-mail, or request an appointment online to book your eye exam with us today!

Anniversary Sale: Up to 50% Off!

50% off Eyewear
We are excited to be turning four years old on November 5! To celebrate, we are having a month-long sale from Monday, October 23 to Saturday, November 18:

  • 20% off all eyewear
  • Buy one pair of glasses, get a second pair 50% off
You can also take advantage of our current promotions:

  • 50% off Michael Kors and Gucci frames
  • Purchase a pair of glasses with Transitions, get a second pair of polarized lenses for only $50
Hurry in to get the best selection!
Thank you to our wonderful family of patients for your support over the last four years! We are truly grateful and we look forward to continuing to provide you with the best possible eye exams, service, and products.
anniversary glasses 2017

Dr. Ellaurie Chosen as One of the Best Optometrists in Stouffville!

October 22nd, 2017 | Announcements

We are proud to announce that Dr. Ellaurie was chosen as one of the best optometrists in Stouffville by! Three Best Rated handpicks the top 3 local businesses in each category. They check the business’ reputation, reviews, history, complaints, ratings, nearness, satisfaction, trust, cost, general excellence, and reputation using their 50-Point Inspection.

Our mission statement is to provide the best possible patient experience which includes providing our patients with the best eye exams, service, and products, so it is great to be recognized as one of the best optometrists in Stouffville! Check out the website here.

Frame of the Week: Burberry

October 12th, 2017 | Eyeglasses

This stylish soft cat-eye Burberry frame is this week’s frame of the week. It features a semi-transparent temple with Burberry’s designer logo. Stop in to see this frame and the rest of our Burberry collection today!

Burberry was founded by 21-year-old dressmaker Thomas Burberry in England in 1856 when he opened his first store in Basingstoke, England. Burberry soon made a name for itself in outerwear and a number of famous explorers, aviators, and winter athletes wore Burberry. Some explorers even used tents made by Burberry.

Burberry is known for its trench coats which were originally designed by Thomas Burberry for officers to use in World War I. After the war, trench coats became popular with civilians. In 1920, the iconic Burberry check was created and used as lining in their trench coats. Today, Burberry is known for its conservative style and sells clothing, accessories, eyewear, fragrances, and cosmetics.

To learn more about Burberry, visit their site:

New Product: Bausch + Lomb THERA-PEARL Eye Masks!

October 9th, 2017 | Our Clinic

We are excited to offer a new product to our patients: Bausch + Lomb THERA-PEARL eye masks! These affordable eye masks are doctor-designed and use both hot and cold therapy to relieve dry eyes, styes, headaches, and allergy symptoms just to name a few! Come by to purchase your pair today!

Frame of the Week: Lacoste

October 8th, 2017 | Eyeglasses

This week’s frame of the week is this stylish, black unisex Lacoste frame with white accents on the temples. Come by to try on these frames and check out the rest of our Lacoste collection!

It was 1927 when René Lacoste made a batch of shirts with a mesh material which completely absorbed perspiration. Lacoste’s shirt allowed freedom of movement while remaining gracefully elegant. The shirt had redefined men’s sportswear, replacing the popular long-sleeved, starched, woven shirts. Because it had a collar, it looked equally as graceful and refined on the tennis court as it did under tennis blazers and sweaters.

Lacoste continued to work on his inventions and designs until shortly before he died in 1996 at the age of 92. Today, the legacy of this great man is a huge collection of sports and active wear for men, women, and children, as well as fragrance, eyewear, footwear, watches, and technical products for tennis and golf which all display the famous crocodile. Lacoste is a universal brand and appeals to a very wide range of fans. To own a piece of Lacoste is to truly own a piece of a legend!

To learn more about Lacoste go to:

Frame of the Week: Ralph Lauren

September 20th, 2017 | Eyeglasses

This week’s frame of the week is Toni’s round, tortoise Ralph Lauren frame! If you look closely, you can also see the blue-blocking coating she has on her Hoya lenses. A blue-blocking coating helps protects the eyes from harmful blue light that is emitted from devices such as cell phones and laptops. Come in today to see our collection of Ralph Lauren sunglasses and frames!

Ralph Lauren was born in the Bronx, New York City, on October 14, 1939. In 1967, Lauren began designing men’s neckties, branded them under the name “Polo”, and sold them at large department stores like Bloomingdale’s. Lauren then expanded his designs to a full menswear line.

In 1970, he was awarded the Coty Award for his menswear designs. Following this, he released a line of women’s suits. In 1972, Lauren released a short-sleeve cotton shirt in 24 different colors. This design, marked with the Polo logo, became the brand’s signature look. Lauren widened his brand to include a luxury clothing line called Ralph Lauren Purple, a home-furnishing collection called Ralph Lauren Home, and a collection of fragrances. Lauren has also designed Olympic uniforms for Team USA.

Polo expanded rapidly in the 1980s and 1990s, opening boutiques across the United States and around the world.

To learn more about Ralph Lauren check out this link:

Back to School Draw: Enter to Win a $40 Cineplex Gift Card!

September 19th, 2017 | Contests and Promotions


Did you know that 80% of what a child learns in school is presented to them visually? In order to reach their optimal potential in school, good vision is a necessity. Children that are having difficulty reading boards or books in class may need glasses or contact lenses. However, they can also have learning-related vision problems. For example, difficulty reading can be associated with eye function and how the brain processes visual information. Read more about learning-related vision problems here:

Eye exams are an important part of making sure your child is ready for school. Children 19 and under are covered for annual eye exams with a valid health card. Call us today to book appointments for your children and enter to win a $40 gift card to Cineplex Movie Theatres! You will get one entry for every child that comes in for an eye exam before October 1. Read more about the importance of annual eye exams here:

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